Sunday, November 15, 2009

Web T.V.?

Advertising uses words and images to change the way people behave; mainly, it tries to get them to spend money. So how can we differentiate between a good advertisement a bad advertisement? Is it the use of vibrate colors or multiple pictures? Perhaps it is the use of a clever phrase or a creative title? While all these characteristics are contributing factors to the quality of the advertisement, I believe in the age old phase, "beauty is in the eye of the beholder." In others words, an advertisement that may stimulate one person may not have any effect on another. For example, in the November 13-15 weekend edition of the "USA Today" reporter David Lieberman cleverly incorporated an image of a life size remote control for the television into his article to better emphasis his point. For a while now we have been hearing about an application that electronic manufacturers are attempting to create called the television web. Big television manufactures including Sony, Samsung, LG, Panasonic and Vizio plan to launch a system that integrates Web content with television news and entertainment without connecting the TV to a box. If technology has already given us the ability to check our email through our phones and listen to our favorite songs on the internet, then why shouldn't we be able to watch our You Tube videos on the television? It has been predicted that by 2014, 45 million of these sets will exist in the homes of North Americans and will represent 69 percent of television sales. Manufactures have learned that viewers do not want their television sets to have similar characteristics to a computer that means no mouse or keypad. However, we are advancing in an age where technology is rampant. Every electronic device in our lives is being dominated by the internet. Americans expect 24/7 access to the internet but we must question ourselves, when does instant access to information become overwhelming? Do we truly need instant access to the media when it already bombards us in every aspect of our lives?

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