Sunday, November 29, 2009

Apps that need no introduction

The iPhone, created by Apple, has attracted so many consumers through its countless applications that when additional applications are added it is no longer surprising, it is expected. On Monday, November 23, 2009 in The Wall Street Journal, Apple purchased a page in order to advertise 16 applications that did not need an introduction. All were free with the exception of CNN, costing $1.99, which allows you to get your 24-hour news fix with live streaming video straight from the most trusted name in news. This application keeps you up to date with the latest headlines from the CNN newsroom and also offers clips of your favorite news shows. Offering a free application is a brilliant advertising strategy for small businesses and large corporations. Not only will the cellular user browse over the application everyday they may periodically use the application. These applications are the most efficient form of advertising that I have ever seen. From department lines to checking your bank account on the go these applications make life more convenient. How many times have you forgot to pay a bill or needed to check your bank account but you were not in front of a computer? Well with the Bank of America application you can do just that. From conveniently checking your accounts to transferring funds while in transient this application is ideal for people who are always on the move. With the purchase of a mobile subscription to the Wall Street Journal you are able to access articles, videos and podcast when you are in route to work or simply out and about. Applications like Target, Whole Foods and Barnes & Noble allow you to search for items before stepping foot in the store. These applications are fabulous for busy people. The companies, who have created an applications for the iPhone, will inevitably increase their sales due to this futuristic form of advertising.

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